Chief Crisis Officer: Structure and Leadership for Effective Communications Response

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Chief Crisis Officer: Structure and Leadership for Effective Communications Response

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ISBN: 978-1-63425-175-4
Product Code: 1620741
2017, 248 pages, 6 x 9, Hardcover

In this new web and social media-dominated era, a fumbled, ineffective public response can mean the difference between a crisis you manage and one that manages you. In ways not imaginable previously, a public-facing crisis can have devastating and long-lasting consequences for an organization’s goals, success, and even its existence.

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In the modern, media-saturated business and social environment, “crisis response” is most often dominated by communications concerns, i.e., ensuring the public, media, employees, and other stakeholders know (1) what has happened; (2) what may happen next; and (3) what you are doing about it.

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