Many studies have been conducted over the years on the importance of visual perception and visual communication. The consistent takeaway is that using visuals makes a difference in how humans communicate. And then there’s the jury setting itself—it is like no other. And that matters, too. Appreciating how jury trials are fundamentally different from other communication settings is critical to the effective design of our trial visuals.
At its core, Images with Impact: Design and Use of Winning Trial Visuals is about helping to win trials with effective visual images. Each chapter builds to give substantive ideas, design guidance, and practical and legal tips for improving jury visuals.
Read Dr. Ken Broda-Bahm's review in the Persuasive Litgator here.
Read the Above The Law review here.
Praise for Images with Impact: Design and Use of Winning Trial Visuals
"When preparing for trial, whether in practice or on the bench, I have always consulted the annotated Federal Rules of Evidence and Thomas Mauet’s Fundamentals of Trial Techniques. I now have a trilogy of resources. Images With Impact: Design and Use of Winning Trial Visuals is a masterful exposition of why, how and when to use visual evidence. This book is a must for the trial lawyer’s library."
--The Hon. Walter D. Kelley, Jr., former United States District Judge for the Eastern District of Virginia; Partner, Hausfeld
"One of the best trial lawyers I know, Kerri designs trial graphics that dramatically enhance the jury's comprehension, recollection and acceptance of her case themes. This groundbreaking book will help you win your trials; it belongs in the library of any serious trial lawyer who wants to up his or her game."
--Henry W. Asbill, Partner, Jones Day
"Essential reading for every trial lawyer. Practical and information-packed, Images with Impact translates visual communication principles into step-by-step strategies any lawyer can master. This book is a resource attorneys should consult every time they go to trial."
--Marjorie Fargo, Principal and Senior Trial Consultant, Jury Services, Inc.
"An outstanding guide for visually connecting with juries, and even for bench trials and arbitrations. Kerri's advice is insightful, straightforward and easy to implement."
--Leslie Ellis, Ph.D., Director, DecisionQuest
Kerri frames her advice for trial lawyers, but anyone who gives spoken presentations should buy this book and use it. Trial practice and clinical professors will also find this book fascinating (I couldn’t put it down!) and valuable for their students.
--Joan Meier, Professor of Clinical Law, George Washington University Law School
"A clear, informed, and enormously useful resource, 'Images with Impact' is written for the working courtroom attorney. Covering both the how's and the why's of effective courtroom graphics, Ruttenberg's text pays off in showing the practicalities of what jurors need to see as well as the design principles that keep that visual message impactful, persuasive, and memorable."
--Ken Broda-Bahm, Ph.D., Senior Litigation Consultant, Persuasion Strategies
"Today's jurors learn visually from TV, phone, and computer screens. If lawyers just use words and no visuals, they are already losing. This must-have book teaches how to let the jury "see" your case, and touch their hearts and minds."
--Randi McGinn, McGinn, Carpenter, Montoya and Love, PA – Albuquerque, NM
"A terrific and helpful book for attorneys creating persuasive exhibits and effective visuals for trial."
--Philip N. Meyer, author of "Storytelling for Lawyers"