Images with Impact: Design and Use of Winning Trial Visuals

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Images with Impact: Design and Use of Winning Trial Visuals

  • ISBN: 9781634257411
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ISBN: 978-1-63425-741-1
Product Code: 5150494
2017, 384 pages, 7 x 10, paperback

Written by a practicing trial lawyer and packed with hundreds of full-color images from designers with four prominent graphic design firms, Images with Impact: Design and Use of Winning Trial Visuals is a "must have" for trial lawyers and other professional presenters to help turn key themes into visual images the viewer will understand, believe and remember.

The book analyzes key visual communication tools such as maps, timelines, graphs and photos, addresses what works and why, and teaches graphic design basics to help presenters improve their own visuals.  It also offers strategic trips for high and low-tech presentations, provides advice on spotting misleading visuals, and surveys federal and state law on demonstrative evidence across the country. 

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  • List Price: $129.95
  • Sponsor Member Price: $103.95
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Many studies have been conducted over the years on the importance of visual perception and visual communication. The consistent takeaway is that using visuals makes a difference in how humans communicate. And then there’s the jury setting itself—it is like no other. And that matters, too....

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Product Reviews 5 out of 5  (1 Reviews)
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David C Sarnacki Mar 29, 2018 Report Abuse
Images with Impact: Design and Use of Winning Trial Visuals is a 372-page reference book on why to use and how to use images to persuade. The book is practical and easy to incorporate into our arguments of case themes and theories. Images with Impact is rock solid. The topics are presented clearly and comprehensively. The mental processes for brainstorming, creating, editing and using are highlighted. And the possibilities for turning themes into pictures are depicted with realistic examples and sometimes multiple options. Kerri Ruttenberg moves through four parts on her journey to effective trial visuals. First, she describes the principles on visual communication and why it matters in the courtroom. Second, she moves to the basic tools for courtroom images, including charts, graphs, timelines, maps, photographs, graphics and diagrams, and animation. Each tool is given sufficient attention so that there role can be incorporated into our advocacy. Third, the basic principles of graphic design are summarized so that whatever we come up with is effective. And fourth, consideration is paid to identifying potentially misleading visuals, tips for creating visuals, tips for using those visuals in the courtroom, and legal considerations addressed in the court rules and case law. Ruttenberg provides good, practical summaries of the principles in each chapter, and she includes healthy dosages of visuals on nearly every page. She shows what not to do, and why not. And she shows what to do and why. Ruttenberg is a Washington, DC trial lawyer. She has experience trying cases throughout the country, in both the criminal and civil dockets. Her book is enhanced through the support of four graphic design teams: Barnes & Roberts; Chicago Winter; Core Legal Concepts; and RLM Trial Graphix. The diversity of examples from these varied sources enhances the opportunities for inspiration.
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