Franchising: Cases, Materials, and Problems

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Franchising: Cases, Materials, and Problems

  • ISBN: 9781627223386
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ISBN: 978-1-62722-338-6
Product Code: 5620145
2013, 885 pages, 7 x 10, Hardcover

This casebook blends theoretical and practical perspectives on the legal and policy issues raised by franchising as a business model.

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  • List Price: $195.00
  • Sponsor Member Price: $156.00
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The concept of franchising can be traced back at least to the Middle Ages, when artisans were allowed to hang their guild signs, but had to meet certain criteria before they could practice their trades. As a modern business concept, franchising traces its roots to the Singer Sewing Company...

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