"The Practice is the most relevant and important book since Jay Foonberg’s How to Start and Build a Law Practice."
-- Philly Law Blog
As its title suggests, The Practice delivers brutal truths about lawyers and lawyering in Tannebaum’s slightly snarky—but always honest—signature style. Whether you agree with him or not, you can’t deny his opinions are provocative and provide plenty of food for thought, and maybe a laugh or two along the way. This compelling book is an assortment of posts from 'Above the Law' and 'My Law License', two of the most acclaimed law blogs for which author Brian Tannebaum has written.
"Brian Tannenbaum’s The Practice provides a direct, honest and humorous perspective to lawyers on the basic principals of growing your law practice. A great read!"
--Rhenne Leon, Attorney at Law Magazine
Reading this book, you can’t deny Brian Tannebaum tells it like it is. There is never a question about where he stands on any issues relating to the legal profession. In The Practice, Tannebaum riffs on everything from asking yourself what type of lawyer you want to be, to the most effective way to network and market yourself in an industry where lawyers increasingly over-rely on social media to prove their relevance. It also discusses other important topics, including the proper way to handle referrals, rainmaking, reinventing yourself as a lawyer, personal branding, and much more.
This essential resource offers a refreshing, no-holds-barred “truth” about the legal profession in the author’s honest and at times humorous signature voice. Readers will find clear and truthful advice on a wide range of topics that will help them become a better, and more informed lawyer.
Praise for The Practice
"Tannebaum lives and breathes the principals I wrote about in Never Eat Alone. He understands that while social media is important, it can’t replace face-to-face communication and forming real relationships. From the basics of leading with generosity to understanding why you’re at networking events, The Practice is a must-read for any lawyer who believes a successful law practice is based in building and maintaining successful relationships."
—Keith Ferrazzi, author of the #1 NY Times bestseller Never Eat Alone and Who’s Got Your Back
"Get ready to question everything you ever believed about the legal profession (and your place in it) as Tannebaum takes you on a journey through your highest aspirations and ambitions—and then jerks you back to reality to explain the practical, tactical ways you can achieve them. Touching on everything from marketing and lead generation to billing and collecting, this is THE book of the year for the new, young, or just plain unfulfilled attorney seeking new life for his or her practice. The phrase “tough love” was coined with Brian Tannebaum in mind. Behind his snarky and sometimes downright mean persona is someone who deeply cares about the well-being and reputation of his profession and the livelihoods of the lawyers who comprise it. This book proves it."
—Michelle Villalobos, author of The Stiletto in Your Back: The Good Girl’s Guide to Backstabbers, Bullies, Gossips & Queen Bees at Work and founder of the Women’s Success Summit
"Einstein encouraged us to ‘make everything as simple as possible, but not simpler.’Both as a lawyer and legal commentator, Brian Tannebaum is one of the few who genuinely pursues this aphorism. He searches for legal’s most simple truths in the form of strong relationships, hard work, and ethical lawyering. Perceiving untruths, Brian takes no prisoners with caustic observations and interrupting questions of “What does that mean?” or “Who cares?” He’s not for everyone; but he surely keeps everyone honest. I’m lucky to spend quite a bit of time with Brian. This book gives you the chance to as well."
—Mark Britton, CEO, Avvo.com
"The words 'lawyer' and 'happy' don’t usually find themselves in the same sentence, and while Tannebaum has his own 'brutal' way of writing about happiness, The Practice is not only a journey through the legal profession of yesterday, today, and tomorrow, but a forced self-evaluation that will leave you questioning whether the expectations and trappings of being a lawyer are keeping you from enjoying the profession. To my unhappy lawyer friends, I will say: 'read The Practice.'"
—Karen Salmansohn, best-selling author of How to Be Happy, Dammit: A Cynic’s Guide to Spiritual Happiness