In this second edition, How To Capture and Keep Clients: Marketing Strategies for Lawyers, the best and most innovative solo and small firm lawyers give the reader their secrets, approaches, and strategies to that age-old puzzle of growing your law firm.
Through this wealth of savvy advice, the reader will learn how to:
- Ask for business
- Attract and keep clients
- Partner with other lawyers
- Market a specialty or boutique practice
- Market in a small town
- Use technology in client development
- Create a service-centered firm
- Make marketing part of your daily practice
- Avoid ethical marketing mistakes
The book is packed with strategies on how to overcome obstacles and position the lawyer for lifelong success.
Praise for How to Capture and Keep Clients, Second Edition
"An excellent resource for attorneys setting up or maintaining a practice. Good advice and important tips from a group of highly experienced attorneys, most of whom have national reputations as practicing lawyers, educators and authors."
—Jeffrey Allen, Principal, Graves & Allen, Editor-in-chief, GPSolo magazine Oakland, CA
"Law school does not teach lawyers about the business side of practicing law. And, that includes marketing. How to Keep and Capture Clients, 2d Edition provides new and experienced lawyers with a crash course on marketing. It does not cut corners nor sugar coat the process. The authors are leaders in the field and the knowledge this book contains is worth far more that its cover price. Read this book and watch your practice grow."
—Joan M. Burda, author of Estate Planning for Same-Sex Couples, 3d Edition and Representing Gay, Lesbian and Transgender Clients: A Lawyer's Guide
"Only jennifer is able to get some of the most talented lawyers in the country to put down on paper the secrets of their success and then compile them in one place. You will not find so much information from so many talented individuals anywhere else. This is a must read not only for the new lawyer starting to build a practice but also for the more seasoned lawyer who may want to hone their skills. "
—John P. Macy, Managing Partner, Arenz, Molter, Macy, Riffle & Larson, S.C., Chair, GPSolo Division, 2006-2007, Waukesha, WI
"The 2nd edition of How to Capture and Keep Clients could well have been subtitled “How to Capture and Keep Readers.” The book not only provides insightful and practical advice for today’s lawyer, it does so in a very well written, engaging manner. Editor jennifer j. rose has brought together an all-star group of lawyers/writers to create a truly accessible guide for today’s attorney. I tend to be very particular about which “how to” books occupy my shelves. This 2nd edition of How to Capture and Keep Clients will become a permanent fixture in my office."
—Elio F. Martinez, Jr., Managing Partner, Martinez, White & Viniegra, Chair, Intellectual Property Litigation Diversity Subcommittee, Defense Research Institute, Miami, FL
"Marketing for lawyers—there's no "right" way to do it, but we all need to. TV, radio, social media, print, word of mouth, direct mail, targeted networking...they all work, but where to start, and how? Hit the ground running with the second edition of How to Capture and Keep Clients. Scores of seasoned lawyers will save you the time and trouble of reinventing the wheel and help you zero in on your best strategies. Curl up with this book one night and put your new-found marketing savvy to work in the morning!"
—Robin Page West, Baltimore, MD, author of Advising the Qui Tam Whistleblower: from Identifying a Case to Filing Under the False Claims Act, Second Edition, and Senior Editor, Litigation Journal