David C Sarnacki
Feb 18, 2017
Making your Point
Do you have a point? Do you know how to get it across? Every day, in every courtroom, the dangers of having no focus, using too much time, and being forgettable doom lawyerly attempts at persuasion.
Christopher Ritter is the lawyer/trial consultant who dedicated himself to the pursuit of powerful persuasion. He has authored several best-selling ABA books, and he updated his Creating Winning Trial Strategies and Graphics into a special second edition, with online features. This 458-page manual for persuasive presentations and exhibits helps us make complex facts easier to understand and, in turn, we the messengers more persuasive.
In Ritter's words, he is "teaching lawyers how to teach." He wants his readers to become good teachers. He wants us to educate. Ritter wants us to control the message so that it gets through all the distractions and concerted efforts to negate that message. He wants us to focus on what the dispute is really about. And he wants us to simplify.
Ritter walks us through the concepts for effective trial strategies and for powerful graphics to communicate your core message. He covers what the decision-maker wants and uses, the importance of story, the tools and limitations, meeting evidence objections, use graphics during each stage of trial, and techniques for presenting and displaying. Ritter shows the steps for implementing those concepts into our case preparations, combining psychology and trial advocacy for building our persuasive case. And he illustrates each concept with graphics to enable immediate use of in our presentations.
Ritter's manual is easy to read guide and thorough, but it comes with even more. He gives us value-added access to his online treasure trove of additional-and growing-examples of real-life trial graphics. The dedicated webpage features these additional resources, animations, graphics, and videos.