Surviving and prospering in today's highly competitive environment requires learning and implementing improved business development techniques and marketing strategies. Solo practitioners, small and mid-sized firm members, and big law senior associates and newer partners will all benefit from this fun and fast-paced program highlighting proven approaches to building your business.
Join our series moderator and two internationally renowned business development and marketing experts who will guide you regarding:
- Best practices for business development—what works and what doesn’t
- Ways to overcome typical lawyer concerns about business development
- The Top 10 differentiators lawyers use to market to prospective clients
Julie A. Eichorn is an attorney and the founder and President of Paragon PTP, a management consultancy company. Over the last 20 years, Julie has specialized in providing strategic advice, managerial guidance, and marketing training and support to large national and international organizations. Julie's experiences, as President of a consulting company and early General Counsel for Oracle, a Fortune 100 technology company, give her unique insights into today's legal challenges and business growth opportunities. As a business advisor, Julie consults with Company Executives, General Counsel and Law Firm Managing Partners and Practice Leads with regard to strategic planning, organizational effectiveness and service efficiency.
In addition to consulting, Julie provides master coaching services, to law firm and law department leaders, including managing partners and general counsel as well as other high potential leaders, with a specific emphasis on leadership development for women professionals.
Julie is a professional speaker and has personally trained thousands of professionals from the United States, Canada and Europe in management and marketing skills. Julie is a frequent lecturer at national and regional programs for groups such as the Economist Conferences, Corporate Board Member Directors’ Summit, American Bar Association (ABA), Association of Legal Administrators (ALA) and many other organizations. She has written extensively on law firm management issues for national and regional publications.
Ross Fishman, CEO of Fishman Marketing, has an international reputation as one of the legal profession's most-effective branding experts, web developers, and marketing strategists. Ross has been called "one of the country's leading experts on law firm marketing" by Lawyers Weekly USA. His creative online and traditional marketing campaigns help law firms differentiate themselves, dominate their markets, and drive revenue.
Fishman Marketing has designed marketing campaigns for 200 law firms worldwide, and presented 300 marketing-training programs, firm retreats, and CLE/Ethics presentations. A former litigator, marketing director, and marketing partner, he has received countless marketing awards, including the Legal Marketing Association’s grand prize, the "Best of Show" honor, five times. A Fellow of the College of Law Practice Management, in 2006, Ross was the first marketer inducted into the LMA's Hall of Fame.
Kathy M. Morris is the moderator of the American Bar Association's monthly Career Advice Series. A former criminal defense attorney, she has taught law, pioneered professional development initiatives in law firms, and in 2000, launched the original Career Resource Center of the ABA. She currently counsels law students, lawyers, law schools, and law firms through Under Advisement, Ltd., which she founded in 1988.
Ms. Morris, a charter board member of the Professional Development Consortium, is a frequent public speaker on legal career issues and the author of ABA manuals on job search and career satisfaction. She is also the creator of "The Legal Profession PREP Class," an initiative designed to draw law professors and practicing lawyers into dialogue on the skills needed by graduates for effective practice readiness.
She earned her J.D. from Northeastern in Boston and her B.A. with honors from the University of Michigan