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Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys

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ISBN: 978-1-62722-265-5
Product Code: 5370207
2013, 1,064 pages, 7 x 10, hardcover

Expansive and cohesive, this book examines the range of scientific issues involved in survey research, design, implementation, and analysis.

Additional Information
  • About the Author: 5370207_author_abs.pdf
    Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys
  • Sample Chapter: 5370207_chap1_abs.pdf
    Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys
  • Preface: 5370207_preface_abs.pdf
    Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys
  • Table of Contents: 5370207_toc.pdf
    Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys
  • List Price: $269.95
  • Sponsor Member Price: $239.95

Item Details:
Trademark Surveys provides the most expansive and cohesive treatment of the topic of survey research and its use in the courts. A complete revision of a long out-of-print resource, the two volumes that comprise Trademark Surveys will help attorneys understand and improve the quality of survey...
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