Trademark and Deceptive Advertising Surveys: Law, Science, and Design

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ISBN: 978-1-61438-474-8
Product Code: 5370197
2012, 408 pages, 7 x 10, Paperback

This state-of-the-art compendium analyzes survey design in trademark law and offers practical tools for recognizing and employing good methodology and evidence. Bringing together the viewpoints of practicing attorneys and experts on survey methodology, it explains how the courts have addressed surveys and offers strategic guidance on handling options.

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The standard questions that courts must address in trademark and deceptive advertising law are these:
  • Are consumers likely to be confused as to the source of a trademark or likely to be deceived by a commercial message?
  • How can we know unless we examine consumer reaction?

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