Advanced Search

Trademark and Deceptive Advertising Surveys

Author(s):
Sponsor(s):
Publisher(s):
This state-of-the-art compendium analyzes survey design in trademark law and offers practical tools for recognizing and employing good methodology and evidence. Bringing together the viewpoints of both practicing attorneys as well as experts on survey methodology, it explains how the courts have addressed surveys and offers strategic guidance on handling options. Topics range from to common legal questions such as likelihood of confusion and issues that arise in response to survey evidence.
Additional Information
  • About the Author: 5370197 bios_abs.pdf
    Trademark and Deceptive Advertising Surveys: Law, Science, and Design
  • Preface: 5370197 intro_abs.pdf
    Trademark and Deceptive Advertising Surveys: Law, Science, and Design
  • Table of Contents: 5370197_toc.pdf
    Trademark and Deceptive Advertising Surveys: Law, Science, and Design
  • List Price: $179.95

Item Details:
The standard questions that courts must address in trademark and deceptive advertising law are these:
  • Are consumers likely to be confused as to the source of a trademark or likely to be deceived by a commercial message?
  • How can we know unless we examine consumer reaction?
As a result of the...
View More View Less
Frequently bought together:
You might also like:
People who bought this also bought:
There are not any reviews for this product.

0