With over 1.2 million licensed attorneys in the United States, how do lawyers stand out from their fellow practitioners and get jobs, promotions, clients, and referrals? To survive and thrive, lawyers must develop their own intentional personal brand to distinguish themselves from the competition. In Personal Branding in One Hour for Lawyers, personal branding expert and experienced attorney Katy Goshtasbi explains how attorneys can highlight their unique talents and abilities, manage their perceptions, and achieve greater success as a lawyer in the process. In just one hour, you will learn to:
Discover your personal brand--and why it matters to colleagues and clients
Use your personal brand as a marketing tool
Stand out from the crowd--improve your visual brand by making simple, yet impactful, changes to your attire and personal appearance
Create effective marketing materials for your brand
Network successfully to implement your personal brand
Communicate your brand effectively
And much more!
Praise for Personal Branding in One Hour for Lawyers
"Katy Goshtasbi will help you understand and distill your own personal brand, and use your personal brand for purpose and profit. Not only will this fantastic book help you build business, it will also help you be a whole lot happier and more productive in your career."--Steve Jones, author of Brand Like a Rock Star: Lessons From Rock & Roll To Make Your Business Rich And Famous
"Whether you know it or not, you are living your personal brand. Are you clear on the message you are broadcasting? Law firms don't leave their professional reputation to chance and neither should you. With Personal Branding in One Hour for Lawyers, learn how to take control of your professional message and tell the story you want others to know."--Joan R. M. Bullock, Professor of Law, Florida A&M University
"This is one book that I would highly recommend that every lawyer and in particular, young lawyers, read."--David J. Bilinsky, Thoughtful Legal Management
"Before I opened Katy Goshtasbi's Personal Branding in One Hour for Lawyers, I had the preconceived notion that the slim book would easily be summed up in two words: Join LinkedIn. Boy was I wrong. Sure, I had heard of the concept of personal branding, and thought I had at least some idea of what it entailed. Ends up, I did not. . . . Goshtasbi begins by explaining what personal branding is and why it matters. Then she gets into the specifics covering conceptual and sometimes surprising topics like projecting joy (lawyers joyful?), unique selling propositions, and visual branding."--Amy Burchfield, Cleveland-Marshall College of Law
"This book has not stayed on my bookshelf since I purchased it. It is been borrowed, copied, shared and re-shared. The information in the book is useful, up to date and it is a fantastic crash course in defining that personal brand that makes you unique. I highly recommend reading this book as part of any marketing campaign or even prior to going to your next networking event."--Antonia L. Roybal Mack, Esquire, Roybal-Mack Law, PC.
"I truly believe that Katy Goshtasbi is absolutely right saying that the first step of developing your personal brand is about self-discovery and stopping long enough to figure out who you are and what makes you special. The author clearly shows the real advantage of developing a strong personal brandfor each type of lawyer! Lawyers and other intellectual professionals need to know that they cannot have a connection to others if theydo not have a connection to themselves. Every lawyer should read this inspiring personal branding book."--Renzo Ottoy, Founder & CEO, My Personal Branding, former lawyer and public prosecutor, Ghent, Belgium