The Science of Persuasion: A Litigator's Guide to Juror Decision-Making, Second Edition

The Science of Persuasion: A Litigator's Guide to Juror Decision-Making, Second Edition

  • ISBN: 9781627225359
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ISBN: 978-1-62722-535-9
Product Code: 1620612
2014, , 343 pages, 6 x 9
  • List Price: $99.95
  • ABA Member Price: $84.95

 
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Item Details:
Persuasion is a deliberate effort to change a person's attitude. The ability to persuade is dependant on several things, including the speaker's credibility and likeability, understanding the audience, and how the message is framed. The ability to persuade comes naturally to some people and is...
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