12 Secrets of Persuasive Argument


ISBN: 978-1-60442-594-9
Product Code:1620408
2009, 248 pages, 5 x 7, paperback

Discover how to make the most persuasive argument possible and maximize success before a judge or jury, in mediation or arbitration, and anywhere else. These 12 secrets can be the key to successful argument.

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Argument is the fundamental tool of the lawyer's craft, and this practical book describes the twelve material factors that influence the persuasive effect of any argument. These twelve secrets, based on ideas from some of the world's great thinkers and advocates, will show you how to make the most...

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